When I answer questions on my site I am always telling people to backbutter their tile. It has recently been brought to my attention that normal people (the ones who don’t stand in showers all day) have no idea what that means.
Backbuttering tile simply means spreading a flat layer of thinset onto the back of the tile before installing it on your wall or floor or whatever.
First you have to ‘comb’ the thinset onto the substrate – that means it is spread with the notched side of the trowel leaving little ridges. It should look like that first photo there on the right with the ridges all combed in one direction. This allows any air to escape from beneath your tile more easily.